INDUSTRY LEADING SPEAKERS
From the cutting edge of marketing to the intersection technology and consumer experience, our speakers are game-changing industry leaders that will reframe the way you think about sales, marketing and business.
SCHEDULE OF EVENTS
Thursday, February 9, 2017
KEYNOTE PRESENTATION: ERIN BURY OF 88 CREATIVE
BOT BOOM: WHAT MARKETERS NEED TO KNOW ABOUT CHATBOTS NOW
Chatter about chatbots reached a fever pitch in 2016, with brands including Sephora, Taco Bell, and KLM jumping on the bot bandwagon. This presentation is designed for marketers and entertainment brands who are struggling to understand how to use bots for their business, highlighting what they are, why they’ve become so popular, and how to leverage them for customer service, content delivery, e-commerce, promotions, and branding. It also highlights a case study of TIFFBOT, a movie-loving chatbot built in partnership with the Toronto International Film Festival, offering takeaways for marketers based on its success.
LEARNING SESSION: GREG MURRAY OF PFIZER CANADA
THE CAUSE OF CREATORSHIP: WHY THE WORLD NEEDS EVERYDAY CREATORS, AND WHY YOU ALREADY ARE ONE
Picasso once said, “All children are born artists, the challenge being remaining one as you grow up.” It was true in the 20th century, and it’s even truer now. With only 25% of humans identifying themselves as being Creative, we are living in a world of people neglecting the greatest gift given to our species: the capacity to imagine and create. In this talk, Greg will give context on why this matters, how we have gotten here, and introduce the idea of becoming an Everyday Creative. Everyday Creatives turn themselves toward creation and use it to better their life and their business. Ultimately, we are all creators
NETWORK WITH HUSTLERS
LEARNING SESSION: GIOVANNI MARSICO
Giovanni Marsico is the founder of Archangel – a community of big-hearted entrepreneurs and superheroes that are making the world a better place through purpose-driven entrepreneurship and philanthropy.
KEYNOTE PRESENTATION: MANJIT MINHAS OF DRAGONS’ DEN
THE MINHAS SCHOOL OF BEER BUSINESS SUCCESS
Manjit Minhas shares the principles and entrepreneurial values that has led her company to rapid success—principles she calls “The Minhas School of Beer Business Success.” Why is trust one of the most important aspects of business? How can you identify the market gaps your competitors are ignoring, and use them to your advantage? How can you successfully market your product on a small budget? Minhas is as down to earth as she is business savvy, and shares her remarkable story with sincerity and verve. This is a fantastic talk that will enlighten entrepreneurs, students, and businesspeople of all industries, ages and genders.
Board our buses and see innovative marketing technologies in action at local wineries & Niagara landmarks.
KICK-OFF INVITATIONAL VIP EVENT AT LOCAL WINERY
An event in the heart of Niagara is incomplete without the introduction of our audience to the bounty of our region. Your attendance at this event will introduce you to the luxurious experience of life amidst the vines, see you wining and dining with many of Canada’s most decorated winemakers and the speakers that you will see speak the following day. This event is about the Niagara experience and our goal is to show you the best and brightest of what we have to offer.
Friday, February 10, 2017
BREAKFAST | H&H TECH HUB OPENS
Delicious menu by White Oaks to show you how seriously we take farm-to-table in Niagara. Our venue is a top culinary destination, this will be a breakfast to remember.
After breakfast, check out the Tech Hub, a space where host companies will introduce delegates to provocative, innovative, and disruptive ideas intended to engage, challenge and examine the future of the sales and marketing industry.
HASTE & HUSTLE KICK-OFF
PRESENTATION BY NIAGARA REGION
WELCOME MESSAGE: FAY CHAPPLE
Kick off your H&H experience with Fay Chapple, an Award Winning Entrepreneur, Global Business Strategist, Motivational Speaker and A Leading Expert in Business, Social Selling, Lifestyle & Wellbeing. A successful global executive running business units for world renowned multinational organizations for over 25 years, until suddenly a catastrophic life altering event threw her a curve she never saw coming. Armed with an MBA and new found sense of reality, her mission is to help you make significant changes to your life and your business in order to achieve success, happiness and love.
LEARNING SESSION: PAUL COPCUTT
LINKEDIN — WHERE YOUR SALES & MARKETING MEET
It is imperative that you understand how to leverage LinkedIn’s benefits for the sales AND marketing of You Inc. and build a profile that stands out. Paul Copcutt will show you how to use LinkedIn to communicate your personal brand in 5 minutes a day, as well as offer practical tips that highlight the key areas that you can enhance on your LinkedIn profile to get noticed immediately.
NETWORK WITH HUSTLERS
KEYNOTE PRESENTATION: GARY VAYNERCHUK
JAB, JAB, JAB, RIGHT HOOK: HOW TO TELL YOUR STORY IN A NOISY WORLD
From figuring out how to effectively communicate on modern platforms – through a picture, through a SnapChat, or through an animated GIF on Tumblr, Gary’s latest insights and information promises to become tomorrow’s standards.
WINE TASTING WITH GARY VAYNERCHUK & LOCAL WINEMAKER
Gary Vaynerchuk teams up with a local Niagara winemaker to explore some of the region’s best wine with a structured tasting.
LUNCH | H&H TECH HUB
Enjoy lunch by White Oaks showcasing the farm-to-table delicacies that showcase the local cuisine of Niagara.
And, if you haven’t had a chance to explore the entire Haste & Hustle Tech Hub, now is your chance!
LEARNING SESSION: ALLIE HUGHES
Dive into the meat of marketing and explore how to stand out in a sea of competition, the development of the narrative and finding a space for your voice in a crowded content marketing world. Learning sessions will deliver actionable insights that you can put to work for your company the next day. The learning sessions are a must for anyone looking to think differently about the role of marketing in their workspace.
KEYNOTE PRESENTATION: CASEY NEISTAT
HOW TO BE HEARD
In world where we are inundated by content — how do you earn the eyeballs of your audience? Why should they care about what you have to say?
NETWORK WITH HUSTLERS
KEYNOTE PRESENTATION: JON DICK
Jon is the VP of Marketing at HubSpot, helping to transform how companies market and sell. The world’s most notable marketing tool is sending a C-suite superstar to deliver the goods at Haste and Hustle.
TECHNOLOGY DISCUSSION WITH MARC SALTZMAN
Insights and metrics are vital, we know that, but what is next? What we are about to unveil at our event is information gathering to empower brands to new heights. Your Google Analytics is one thing, but the real-time information gathering tools you are going to discover at Haste and Hustle will blow your mind.
LEARNING SESSION: CHRIS BUTTENHAM, CEO OF TASYTT
As we reach expansion and growth in the chatbot landscape, end-users and businesses alike are finally starting to see some real value from these new solutions. Chris will highlight two or three chatbots that can take your sales or marketing team into the future.
WRAP UP AND THANK YOU MESSAGE
OUR 2017 SPONSORS
Thank you to the following amazing organizations and companies for sponsoring our 2017 edition of Haste & Hustle.