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December 29, 2017
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Meet the Speakers: Fatima Zaidi, Strategic Business Development Expert

In the world of strategic business development where Fatima Zaidi operates, strategic growth that would be unattainable in less capable hands is the name of the game. Fatima is a prolific and successful entrepreneur who has made her mark on several companies, as well as being an influencer who shares her knowledge with customers, followers, and fellow entrepreneurs, including through platforms like the upcoming Generation Now.

Getting Involved with Startups to Get Hands-On

Fatima started her career working in sales and marketing for a couple of different corporate firms, but she soon realized that she wanted to be more involved and have a chance to make a bigger impact with the companies she worked with. As a result, Fatima left the corporate world to start her journey as a strategic business development entrepreneur with different startups, and that’s where she really learned to shine.

The first startup she worked with was Rent Frock Repeat, an online-only business that rents designer dresses and accessories. During her short time with the company, Fatima’s successes were unbelievable: she was promoted from business development manager to director, she increased revenue by 400 percent, and increased web traffic and conversions by over 100 percent each. Today, the company has moved from an online-only model to having two brick and mortar stores, one in Ottawa and one in Toronto.

Today, Fatima is the vice president of business development for Eighty-Eight, a creative communications agency based in Toronto. Her role with that company is similar to what she did at Rent Frock Repeat, including revenue generation, partnership development, increasing market share, and more.

Taking Cross-Promotion to a Whole New Level

Fatima is a marketing and strategy genius, and she knows that one of the most important secrets to sustainable business development is partnerships. She has taken advantage of this knowledge to help the start-ups she’s worked with over the years. With Rent Frock Repeat, she brought on about 250 different partners to help with cross-promotions, including a strategic partnership with the Academy of Canadian Cinema and Television during the Canadian Screen Awards, which drastically increased the company’s customer base.

Accomplishments that Extend Beyond Strategic Business Development

In her spare time, Fatima stays busy writing content for various publications like Huffington Post and BetaKit, appearing on Global News as a fashion consultant, working on philanthropic ventures, and participating in conferences. In 2016, her many successes and accomplishments won her the honour of being named Marketing Magazine Top 30 Under 30.

Fatima Zaidi is a hugely successful strategic business development entrepreneur, and she loves working with startups where she can have a real impact on their business growth. To hear more about Fatima’s accomplishments and endeavours, make sure you attend this year’s Haste & Hustle event. Get your tickets to Generation Now today to be sure you don’t miss your chance of seeing Fatima on stage.

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