HASTE AND HUSTLE AGENDA
Thursday, February 9, 2017
KEYNOTE PRESENTATION: ERIN BURY OF 88 CREATIVE
BOT BOOM: WHAT MARKETERS NEED TO KNOW ABOUT CHATBOTS NOW
Chatter about chatbots reached a fever pitch in 2016, with brands including Sephora, Taco Bell, and KLM jumping on the bot bandwagon. This presentation is designed for marketers and entertainment brands who are struggling to understand how to use bots for their business, highlighting what they are, why they’ve become so popular, and how to leverage them for customer service, content delivery, e-commerce, promotions, and branding. It also highlights a case study of TIFFBOT, a movie-loving chatbot built in partnership with the Toronto International Film Festival, offering takeaways for marketers based on its success.
LEARNING SESSION: GREG MURRAY OF PFIZER CANADA
THE CAUSE OF CREATORSHIP: WHY THE WORLD NEEDS EVERYDAY CREATORS, AND WHY YOU ALREADY ARE ONE
Picasso once said, “All children are born artists, the challenge being remaining one as you grow up.” It was true in the 20th century, and it’s even truer now. With only 25% of humans identifying themselves as being Creative, we are living in a world of people neglecting the greatest gift given to our species: the capacity to imagine and create. In this talk, Greg will give context on why this matters, how we have gotten here, and introduce the idea of becoming an Everyday Creative. Everyday Creatives turn themselves toward creation and use it to better their life and their business. Ultimately, we are all creators
NETWORK WITH HUSTLERS
LEARNING SESSION: GIOVANNI MARSICO
Giovanni Marsico is the founder of Archangel – a community of big-hearted entrepreneurs and superheroes that are making the world a better place through purpose-driven entrepreneurship and philanthropy.
LEARNING SESSION: ALAN SMITHSON, CEO OF METAVRSE
Alan Smithson is an entrepreneur and investor who has always been on the cutting edge of emerging technology. Alan invented and brought to market the SmithsonMartin Emulator DJ System featured in WIRED and used by Linkin Park and Infected Mushroom. His latest endeavour as CEO of MetaVRse has entered him into the world of virtual and augmented reality experiences, becoming a leader in business applications for VR/AR and providing insight into this exploding field of technologies. Alan has been recognized as an industry pioneer, and was recently mentioned in an article on “10 Virtual Reality Leaders you should follow in 2016”. Equally comfortable behind a turntable or a group of Fortune 500 executives, Alan continues to evolve MetaVRse and its innovations such as the World’s First 360° Photo Booth™.
KEYNOTE PRESENTATION: MANJIT MINHAS OF DRAGONS’ DEN
THE MINHAS SCHOOL OF BEER BUSINESS SUCCESS
Manjit Minhas shares the principles and entrepreneurial values that has led her company to rapid success—principles she calls “The Minhas School of Beer Business Success.” Why is trust one of the most important aspects of business? How can you identify the market gaps your competitors are ignoring, and use them to your advantage? How can you successfully market your product on a small budget? Minhas is as down to earth as she is business savvy, and shares her remarkable story with sincerity and verve. This is a fantastic talk that will enlighten entrepreneurs, students, and businesspeople of all industries, ages and genders.
Board our buses and see innovative marketing technologies in action at local wineries & Niagara landmarks.
KICK-OFF INVITATIONAL VIP EVENT AT JACKSON-TRIGGS WINERY
An event in the heart of Niagara is incomplete without the introduction of our audience to the bounty of our region. Your attendance at this event will introduce you to the luxurious experience of life amidst the vines, see you wining and dining with many of Canada’s most decorated winemakers and the speakers that you will see speak the following day. This event is about the Niagara experience and our goal is to show you the best and brightest of what we have to offer.
Friday, February 10, 2017
BREAKFAST | H&H TECH HUB OPENS
Why simply hear about all the latest tech, when you can get your hands on it? Curated and hosted by technology evangelist Marc Saltzman, the Haste & Hustle Tech Hub is a dedicated space lets you see, touch and try out the latest gadgets and gear, and ask questions, whether it’s the latest in mobility devices (smartphones, tablets, and wearables), productivity tools (the latest in laptops, 2-in-1s, and accessories), smart home devices (learning thermostats, smart LEDs, and Wi-Fi cameras), and home entertainment (4K TVs, sound systems, and virtual reality). Showcasing innovations in consumer electronics, including those that could disrupt the future of sales and marketing, get your geek on and be sure to visit the H&H Tech Hub.
HASTE & HUSTLE KICK-OFF
PRESENTATION BY NIAGARA REGION
WELCOME MESSAGE: FAY CHAPPLE
Kick off your H&H experience with Fay Chapple, an Award Winning Entrepreneur, Global Business Strategist, Motivational Speaker and A Leading Expert in Business, Social Selling, Lifestyle & Wellbeing. A successful global executive running business units for world renowned multinational organizations for over 25 years, until suddenly a catastrophic life altering event threw her a curve she never saw coming. Armed with an MBA and new found sense of reality, her mission is to help you make significant changes to your life and your business in order to achieve success, happiness and love.
LEARNING SESSION: PAUL COPCUTT
LINKEDIN — WHERE YOUR SALES & MARKETING MEET
It is imperative that you understand how to leverage LinkedIn’s benefits for the sales AND marketing of You Inc. and build a profile that stands out. Paul Copcutt will show you how to use LinkedIn to communicate your personal brand in 5 minutes a day, as well as offer practical tips that highlight the key areas that you can enhance on your LinkedIn profile to get noticed immediately.
NETWORK WITH HUSTLERS
KEYNOTE PRESENTATION: GARY VAYNERCHUK
JAB, JAB, JAB, RIGHT HOOK: HOW TO TELL YOUR STORY IN A NOISY WORLD
From figuring out how to effectively communicate on modern platforms – through a picture, through a SnapChat, or through an animated GIF on Tumblr, Gary’s latest insights and information promises to become tomorrow’s standards.
WINE TASTING WITH GARY VAYNERCHUK & LOCAL WINEMAKER
Gary Vaynerchuk teams up with a local Niagara winemaker to explore some of the region’s best wine with a structured tasting.
LUNCH | H&H TECH HUB
And, if you haven’t had a chance to explore the entire Haste & Hustle Tech Hub, now is your chance!
LEARNING SESSION: ALLIE HUGHES
Dive into the meat of marketing and explore how to stand out in a sea of competition, the development of the narrative and finding a space for your voice in a crowded content marketing world. Learning sessions will deliver actionable insights that you can put to work for your company the next day. The learning sessions are a must for anyone looking to think differently about the role of marketing in their workspace.
KEYNOTE PRESENTATION: CASEY NEISTAT
HOW TO BE HEARD
In world where we are inundated by content — how do you earn the eyeballs of your audience? Why should they care about what you have to say?
NETWORK WITH HUSTLERS
KEYNOTE PRESENTATION: JON DICK OF HUBSPOT
THE FUTURE OF INBOUND: BOTS, VIDEO & DOING THE RIGHT THING
Inbound marketing has always stood for something really fundamental: attracting customers and providing them as much value as possible. But 10 years into the Inbound movement, how we attract customers has begun to change. How do marketers need to adjust their strategies to thrive for the next ten years?
TECHNOLOGY DISCUSSION WITH MARC SALTZMAN
TECH IT OUT
Do you ever feel overwhelmed by the ever-changing world of technology? You’re not alone. By translating “geek speak into street speak,” renowned tech expert Marc Saltzman will help you understand, and embrace, today’s top tech trends, including the latest in mobile devices, the best apps, and understanding the cloud – to help sales and marketing professionals get more done in less time. This informal yet informative talk will also peer into the near future, with exciting emerging tech innovations ranging from virtual reality and 3D printing to autonomous vehicles and domestic robots.
LEARNING SESSION: CHRIS BUTTENHAM, CEO OF TASYTT
As we reach expansion and growth in the chatbot landscape, end-users and businesses alike are finally starting to see some real value from these new solutions. Chris will highlight two or three chatbots that can take your sales or marketing team into the future.
WRAP UP AND THANK YOU MESSAGE